Website Privacy Policy
Exactly what this website collects, where it goes, how long it stays, and how to have it removed. Website only — data inside the product is governed by each customer’s signed agreement.
Effective September 1, 2026 · Last updated September 1, 2026
Every statement here was checked against the code that does the thing. The forms, the four pieces of attribution memory, the analytics events, the browser storage the demo uses and the providers involved are named individually, because a privacy policy that says “we may collect certain information” is not telling you anything.
- We collect what you type into a form, plus the page you were on and how you found us. Nothing is collected from you without a form unless you count analytics.
- Google Analytics 4 measures page views and actions. It never receives your name, email, phone number or anything you typed — the Site is built so that it cannot.
- A few small values live in your browser’s storage to remember how you arrived, your last pricing estimate, and where you left the demo. None of them identify you, and clearing site data removes them.
- Form submissions go straight into a private Google Sheet we own, over a signed transport. We do not sell or share your information for anyone else’s marketing.
- Submissions are kept for up to 24 months after our last exchange; the newsletter until you unsubscribe. Ask and we delete sooner.
- You can see, correct or delete what we hold, or tell us to stop contacting you, from anywhere in the world. One email does it.
The short version is a summary for convenience. The sections below are the terms.
1.What this policy covers, and what it does not
This Privacy Policy explains what Franchive (“we”, “us”) collects when you visit franchive.com or any page served from it (the “Site”), why, where it goes, how long it stays, and the choices you have. It covers the website, the live product demo, the pricing builder, the forms, and the analytics on them.
It does not cover the personal data we process for customers under a signed services agreement — the contacts, calls, bookings, payments and reviews that flow through a customer’s connected tools. That processing is governed by the customer’s agreement and its data-processing addendum, under which Franchive acts on the customer’s instructions. If you are a customer’s customer, employee or franchisee and have a question about your data, the customer is the right first contact, and we help them respond.
2.What we collect, and exactly when
We collect information in three ways: what you type into a form, what your browser sends automatically, and what we keep in your browser to remember you. Here is each, by name.
| The free tech-stack audit | Your first and last name, work email, brand, location count, the tools you run, the headaches you pick, and anything you write. Used to prepare and send the audit and to follow up about it. |
|---|---|
| The contact form | Your name, email, company (optional), the topic you choose, and your message. Used to reply to you. This form is not a sales form and is not counted as a lead. |
| Landing-page and homepage forms | Name, work email, brand and location count, and on the homepage the role and goals you pick. Used to send what the form promised and to follow up. |
| The newsletter | Your email address. Used only to send the playbook emails, each of which carries an unsubscribe link. |
| Sign-in help and set-up requests | The email, phone number or website you give us to look you up, or your email, brand and size for a set-up request. Used to verify you against our records and get you back in, or to reach you about set-up. |
| The demo’s email prompt | Your email, if you choose to give it. Used to send you a link back into the demo and to follow up. Declining does not limit the demo. |
| Booking a call | Handled by Calendly, on Calendly’s pages, under Calendly’s privacy policy. We receive the booking details Calendly sends us, and the link you click carries the campaign and page context described in Section 4. |
Every form also records the date and time, the page you were on and its full address, and the attribution and context described in Section 4, so that whoever replies knows what you were looking at and how you found us.
3.What your browser sends automatically
Like every website, when you load a page your browser sends our host the address of the page, your IP address, your browser and operating system, the referring address, and the time. The Site is a static site hosted on Cloudflare Pages; Cloudflare handles these requests and may keep standard server logs for security and operations under its own policies. We do not use these logs to identify you.
We use Google Analytics 4 (“GA4”) to understand how the Site is used. Section 5 describes exactly what it records and how to opt out.
4.Attribution memory — what we keep in your browser
To know how people find us and what they did here before reaching out, the Site stores a small amount of information in your browser: in local storage, and mirrored in one first-party cookie named fr_attr set on franchive.com, so that the memory survives moving between www.franchive.com, franchive.com and any future Franchive subdomain. Neither is readable by any other website. It is written on your device and stays there until you clear it or the cookie expires. Here is the complete list.
| fr_first_touch | The first way this browser arrived: any campaign tags in the address (utm_source, utm_medium, utm_campaign, utm_term, utm_content), any ad click identifiers (gclid, fbclid, msclkid), the referring site, the first page you landed on, and the time. Written once, never overwritten. |
|---|---|
| fr_last_touch | The same fields for the most recent tagged visit. Refreshed whenever you arrive through a tagged link. |
| fr_pricing | The share code and total of the last pricing estimate you built, so a later form can reference it. |
| fr_demo | A yes/no flag that you meaningfully used the demo. |
| fr_attr (cookie) | A single first-party cookie holding the four values above, set on franchive.com for up to 400 days (browsers may shorten this), so the same memory is available on every Franchive host. Contains no personal identifier. |
| franchive_focus | The audience you chose when you arrived through a ?focus= link, so the homepage keeps speaking to you. |
| fr-demo-email-asked | A yes/no flag that the demo has already shown you its email prompt, so it does not ask twice. |
| Demo state | Which seat you picked, which sample tools you connected, and where you left off in the demo, so it resumes. Sample data only. |
None of these contain your name, email or any personal identifier. When you submit a form, the attribution and pricing fields, and the demo flag, are attached to it so the person replying has the context. When you click a “book a call” link, the campaign fields and the page you were on are appended to the Calendly link so the booking arrives labelled.
You can delete all of it at any time by clearing site data for franchive.com in your browser. The Site works without it; you would simply arrive as a first-time visitor.
5.Google Analytics 4 and cookies
We use GA4 to measure page views and a defined set of actions on the Site. GA4 sets first-party cookies on franchive.com — principally _ga and _ga_<property> — that assign a random identifier to your browser so that repeat visits can be counted as the same visitor. These cookies do not contain your name or email. GA4 is provided by Google LLC; Google processes the data on our behalf under Google’s terms, and may use it as described in Google’s privacy policy.
What we send to GA4, by design, is the shape of an action and never its content. Specifically:
- Page views, with the page address and title.
- Clicks on tagged calls-to-action, and clicks on “book a call” links.
- That a form was started, and that a form was successfully submitted or failed — with the kind of form, and where present the role, context and location-count band you picked. Never the name, email, phone number or message.
- Demo activity: which screens were opened, which seat and sample tools were chosen, tour progress, exports generated, and the share link used. Never any text you typed.
- Pricing-builder activity: that an estimate was shared.
- The Google Ads click identifier (gclid) when you arrive from one of our ads, so that a later booking or form can be credited to that ad.
We have not enabled Google Signals, advertising personalisation, or user-ID features in GA4, and we do not send personal information to it. Google’s own terms prohibit that, and we have built the Site so it cannot happen by accident: every form reports through a single path that strips identifying fields before anything reaches analytics.
The only other cookie the Site sets is fr_attr, the attribution memory described in Section 4 — first-party, containing no personal identifier, and never shared with an advertising network. It shows no cookie banner because it uses no advertising or cross-site tracking cookies; the analytics cookies above and fr_attr are the only ones, and you can decline the analytics cookies as follows.
6.Where your information goes
Form submissions travel from your browser directly to our lead intake — a Google Apps Script we operate that writes each submission into a private Google Sheet owned by Franchive, under Google Workspace. The transport is signed and time-stamped so that forged, replayed or altered submissions are rejected. Only the fields listed in Section 2 and Section 4 are written; anything else in a request is discarded. Access to the sheet is limited to the people who reply to you.
When our customer-relationship system replaces the sheet, submissions will go there instead, with the same fields; this policy will be updated when that happens.
We share information only with the providers that make the Site work, each acting on our instructions and bound by its own terms:
| Cloudflare | Hosts and serves the Site and handles the requests your browser makes (Section 3). |
|---|---|
| Google (Workspace, Apps Script, Sheets) | Runs the form intake and stores submissions (this section). |
| Google (Analytics 4) | Measures usage (Section 5). |
| Calendly | Handles call bookings on its own pages (Section 2). |
| Google Fonts | Serves the Site’s typefaces from Google’s servers, which receive your IP address as part of the request. |
| Email and messaging tools | Deliver our replies and the newsletter. |
We do not sell personal information, and we do not share it with third parties for their own marketing. We may disclose information if required by law, to protect the Site or people from harm, or as part of a merger, acquisition or sale of assets — in which case this policy continues to apply until you are told otherwise.
7.How we use it, and the basis for doing so
We use what you give us to do what you asked — send the audit, answer the message, book the call, send the playbook, get you back into your account — and to follow up about how Franchive could help your organisation. We use attribution and analytics to understand which pages and campaigns bring people who go on to reach out, and to improve the Site.
Where a legal basis is required, it is: performance of what you requested (replying to you, sending what a form promised); our legitimate interest in running and improving a business website and in reaching organisations that have shown interest, balanced against your interests; your consent, where you give it (the newsletter, and analytics cookies where consent is required); and compliance with law.
We do not make decisions about you by automated means that have legal or similarly significant effects.
8.How long we keep it
| Form submissions | Kept while we are in contact with you and for up to 24 months after our last exchange, unless you ask for deletion sooner or a customer relationship begins, in which case the customer agreement governs. |
|---|---|
| Newsletter address | Until you unsubscribe, which any email lets you do in one click, or you ask us to remove it. |
| GA4 data | Event-level data is retained in GA4 for 14 months, the maximum standard retention, then aggregated. |
| Browser storage | Local storage stays on your device until you clear site data; the fr_attr cookie expires after 400 days at most. We never see either except as part of a form you send. |
| Hosting logs | Held by Cloudflare under its retention policy for security and operations. |
9.Security
The Site is served only over HTTPS. Form submissions are signed and time-stamped in transit and rejected if altered or replayed. Submissions are stored in a private, access-controlled workspace. The Site itself holds no database and no accounts, which removes the most common ways a website leaks data.
No method of transmission or storage is completely secure, and we cannot promise absolute security. If we learn of a breach affecting your information, we will notify you and any authority as the law requires. Please do not send passwords, keys or other credentials through any form on the Site; we will never ask for them by email.
10.Your rights and choices
Wherever you are, you can ask us what personal information we hold about you, ask us to correct it, ask us to delete it, ask us to stop contacting you, or object to our use of it. Write to us through the contact page or at [email protected]. We verify requests against the details we hold, respond within 30 days, and do not charge for them.
Depending on where you live you may have additional statutory rights — for example under the GDPR or UK GDPR (access, rectification, erasure, restriction, portability, objection, and the right to complain to a supervisory authority), or under US state privacy laws such as the California Consumer Privacy Act (the rights to know, delete and correct, and to opt out of the sale or sharing of personal information — which we do not do). We honour these rights for everyone, regardless of location, as a matter of policy.
Marketing email from us always includes an unsubscribe link, and it takes effect immediately. We honour the Global Privacy Control signal where the law recognises it, by treating it as an opt-out of any sale or sharing — which, again, we do not do.
11.International transfers
Franchive is based in the United States, and the providers named in Section 6 process information in the United States and in other countries where they operate. If you visit from outside the United States, your information will be transferred to and processed there. Where the law requires safeguards for such transfers, we rely on the providers’ standard contractual clauses and equivalent mechanisms.
12.Children
The Site is a business site and is not directed at children. We do not knowingly collect personal information from anyone under 16. If you believe a child has sent us information, contact us and we will delete it.
13.Changes to this policy
When the Site changes what it collects or where it sends it, this policy changes in the same update, and the dates at the top move. For material changes we may also post a notice on the Site or email people we are in contact with. The current version is always at franchive.com/privacy/.
14.Contact
Privacy questions and requests: [email protected], or the contact page. A person reads every message and replies within one business day; rights requests are completed within 30 days.
Questions about this document, or a request under it? Contact a person or email [email protected]. A human reads it and replies within one business day.
See also: Website Terms of Use.